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A logo (commonly known as a logo) is a graphical element that identifies an entity either public or private. The logos are usually purely graphics including symbols or icons and can also be composed of the name of the corporation with a typeface designed to represent the same.

Historically, the artisans of clay, glass, in raised beds, manufacturers of iron swords and gadgets fine brands of printers used to indicate its authorship.

The logo is used to achieve proper communication of the message and the interpretation by the viewer. Jörg Zintzmeyer states in his book "Logo Design" published by Taschen that:

     The logo is a promise. The logo is not a brand in itself: it is a form of expression of the same or more condensed image. (...) The brand has to offer what the logo promises.

For a successful logo is consistent and in accordance with the fundamental principle of design where 'less is more' simplicity allows it to be: